With the release of the details of the upcoming expansion there was definitely a lot of excitement, and also a lot of questions. (If you didn't see the newsletter, you can find it here). Here's part 1 of a more detailed explanation of the upcoming changes at Dynamic.
At Dynamic Strength and Conditioning we have created an energy that is unsurpassed at any fitness facility. The people who workout with us have become family, to us and to each other. They receive the best training and get better results than they've ever gotten at any other gym or in any other program. At the same time, not a day goes by that we are not trying to figure out how to make it better. I know that we can offer you so much more than we already are and that is the driving force behind the move and expansion. The 9000 sq ft facility at 115 Northeastern Blvd will be a state of the art strength and conditioning facility that will allow us to do amazing things with the training programs.
One of the things that we are very happy to be able to offer again is a low cost, unlimited drop-in based membership like we started out with at Dynamic over 2 years ago. The Dynamic Functional Performance Training is going to be offered every day of the week with sessions at 6am, 9am, 12pm, and 6pm on Monday through Friday. There will also be weekend sessions on Saturdays at 8am and 10am, and Sundays at 4pm. These are going to be high intensity, full body functional training sessions that work every muscle in your body, challenging you at the highest level both physically and mentally. The unlimited drop-ins are going to be at the lowest price we've ever offered for training at only $95 per month with no long term commitment or contract. You will also have the option to receive 2 months free by paying up front for 10 months.
The pay-as-you-go option is $10 per session. There will be no 10-visit passes or other packages. The first week of DFPT is always FREE with no obligation so you owe it yourself to come check it out :)
This led to the top question I received after the newsletter went out. Does this mean I can't train at 5p (or 7p, or 5a, or whatever time you currently train in one of our programs)? The simple answer is, of course you can still train at those times! We will have small group (groups of between 4 and 8) and semi-private (groups of 2-4) training available at any time of any day! I've said this before, Dynamic Strength and Conditioning was created to offer a premium training program and get people in the best shape they have ever been in. As a trainer and coach with 20 years of experience working with athletes, I know that the best route to the best performance is to train in small groups with a low coach:student ratio in a structured, progressive training program. The Dynamic Performance program that we've been running has been a phenomenal program, but I can assure you that the small group program we've been running has been at another level completely. With the lower coach:student ratio you get better instruction, you get more customization, you get a better training program with a wider variety of exercises since there is no space or equipment limitations, you are less susceptible to injury because you get more instruction and attention to form, and ultimately, you will push yourself harder in a smaller group. Trust me, I see it every day. Put all of this together and you get the best results possible, without question.
The scheduling for small group and semi-private will be completely flexible. For example, if you want to work out on Monday at 7am, Wednesday at 8am, Friday at 5pm we will be able to accomodate that. Tell me when you want to to work out, and we will make it happen. If you have to miss a session, then there will be tons of other time slots that you can make it up during the same week. If you are away and simply can't make it up, then we will credit the sessions towards your next block of sessions, just like personal training. You won't pay for anything you don't use.
Obviously we are still in tough economic times and I am doing my best to make small group training accessible to as many people as I can, because I feel that strongly about its benefits. So I have priced it at a point that is well below what small group training has cost at our current facility. Here's a breakdown:
Small Group Training (groups of 8 or less)
8 weeks @ 2x per week: $295
8 weeks @ 3x per week: $395
8 weeks @ 4x per week: $495
To put this in perspective, you can now train 3x per week in a small group training program at the cost of what 2x per week currently costs. To look at it another way, you are getting a personal training experience for between $15 and $18 per session depending on how often you're coming.
If you want to take it to the next level, get full customization as needed, and an even more effective coach:student ratio, then semi-private is the way to go with groups of 4 or less:
8 weeks @ 2x per week: $545
8 weeks @ 3x per week: $745
There will be a special early bird rate for those who want to work out at 5am. In addition, you can bundle any of our small group or semi-private training programs with the unlimited drop-ins for an additional $25 per month!
We also offer several discounts and referral bonuses...
Firefighters, police force, and military put their lives on the line for us on a daily basis. In my opinion, the type of training we do at Dynamic, and the brand of physical and mental strength that our training develops, benefits first responders and military more than anybody else, since this is exactly what they require to overcome incredible challenges successfully and return home to their families. To show how much we appreciate their service and how strongly we feel that we can help them get in the best shape possible to be successful in their mission we are offering a 50% discount to all firefighters, police force members and active military personnel. Additionally, if a serviceman or servicewoman is home on-leave, they are invited to workout at Dynamic for FREE while they are home on holidays.
We are also offering 10% discounts to students, family members, military veterans, and 65+. Referral bonuses will be given to anybody who refers a friend or family member. Once your friend or family member has worked out with us for 3 months, you will receive a $50 training credit in the program that you are enrolled in!
In the next entry, I'll talk more about the special programs that we'll be offering like the 90 Day Challenge and our programs specifically tailored towards Sports Performance and Endurance Athletes. I am incredibly excited to be able to offer the type of programs that an athlete or team would only be able to get at a Division I University!
All of us at Dynamic are really fired up about the positive changes coming. We should be in the new space towards the middle of December and all new programs will be implemented as of January 1. I would like to personally thank each of you who have been with us and I'm excited to welcome the people who have been waiting for the opportunity to work out with us. I want you to know that we will never stop looking for (and finding) ways to help you achieve your goals, adopt a healthier more active lifestyle, and get in the best shape of your life!
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